Marsha Friedman

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Marsha Friedman

When is a Good Time To Start Your PR Campaign? How About NOW?

Marsha Friedman (marshafriedman.com)

I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection....

6 Tips for Getting Booked as a Talk Radio Guest

Marsha Friedman (marshafriedman.com)

First and foremost, you need to follow the news. What are people talking about? What is the media saying? What's the buzz? Keeping up with the news is...

Want to Get on TV? Follow a Daily News Routine to Increase Your Chances

Marsha Friedman (marshafriedman.com)

A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by t...

When it Comes to Talk Radio, You Can’t Judge by Size Alone

Marsha Friedman (marshafriedman.com)

Typically, people engaging in talk radio-based PR campaigns will use market size and wattage of the stations they choose to pitch as a benchmark for a...

How to Make the Most of Your On-Air Time

Marsha Friedman (marshafriedman.com)

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, te...

Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work

Marsha Friedman (marshafriedman.com)

I have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry....

The True ROI of Public Relations

Marsha Friedman (marshafriedman.com)

Why is PR the hot potato of your marketing budget?Chief Financial Officers hate it, while salespeople and business development executives love it....

How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It

Marsha Friedman (marshafriedman.com)

Do you know what the media would consider newsworthy about you or your company?Many new clients come to us with a strong opinion about what their "pit...

Do You Have What it Takes to Be THE Recognized Expert in Your Field?

Marsha Friedman (marshafriedman.com)

You might see yourself as only one of a million people who are knowledgeable in a particular area, but your friends, family and colleagues may see you...

Don’t Wait for the Opportunity – Create It!

Marsha Friedman (marshafriedman.com)

Three Steps for Harnessing Opportunities to Increase Your Visibility as an Expert in Your FieldEvery day we see, hear and read people who call themsel...

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