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Brain Matter
At Mindspace, we've created the agency we always wanted to hire when we were on the client side. Words that are foreign to other agencies like, nimble, collaborative, accountable, realistic and insightful actually speak to us.
How to Put the “Best of Show” Addy to Use
Brain Matter
(blog.mindspace.net)
If you are The Old Man from The Christmas story, when you win a MAJOR award you shine it up and put it in your frontroom window for the neighborhood to see and for your son to grope. If you are 99.9% ...
Just because…
Brain Matter
(blog.mindspace.net)
Because it's Monday. Because it's March. Because we're Mindspace....
Monitoring Your Brand Online – Is It Enough?
Brain Matter
(blog.mindspace.net)
Have you read the Advertising Age article from February 15 titled, “My Life as H.J. Heinz: Confessions of a Real-Life Twitter Squatter” yet? If not, read it: http://bit.ly/aKwHIS . Then, answer th...
3 Things That Make PR Successful
Brain Matter
(blog.mindspace.net)
If you want to run a successful PR campaign for your client, tell your client upfront that you need these three things and be sure to get them....
Combating a Negative Image: Jersey Shore
Brain Matter
(blog.mindspace.net)
What do you do when your good name is being taken through the mud? You can launch a campaign on how the culprit needs to be stopped, or you could take the opportunity to launch a positive awareness ca...
A Publicity Nightmare
Brain Matter
(blog.mindspace.net)
What do you do when you have a public relations nightmare on your hands? Have you considered the possibility of one? Judging by their reaction and handling of the situation, it seems as if the princip...
PROJECT OVERVIEW: Me and My Sister Designs Rebrand
Brain Matter
(blog.mindspace.net)
Me and My Sister Designs is an established name in the quilting industry. Known for their bright, fun, whimsical patterns, the company designs fabric and patterns for quilting enthusiasts. With quilti...
Super Bowl Ads- Worth the Cost?
Brain Matter
(blog.mindspace.net)
Call me un-American, but there is only one thing I enjoy about Superbowl Sunday. Before you ask, no- it’s not the uber masculine trash talk about which team will prevail nor is it the gluttonous tab...
The Biggest Loser Takes a Bite out of Taco Bell
Brain Matter
(blog.mindspace.net)
For some reason, I can’t miss an episode of The Biggest Loser. It's my guilty pleasure show. There’s just something overly entertaining about watching twenty insanely obese people sweat out pounds...
