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Change on the horizon

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Today is a day of transition for me. The last two years I have been a marketing strategist by day, mom by night. I am looking forward to a year of playing with...

Nine ways to debate contentious issues with integrity

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Cross-posting from my hyperlocal New Westminster blog, Tenth to the Fraser. The ideas in this piece apply as much to dialogue within brand communities as...

There’s more to parenting ’success’ than baby sleeping through the night

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I've got sleep on the brain. I'm participating in UBC's Rocky Sleep Study, which is testing the effectiveness of public health nurse interventions on babies'...

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Reusable packaging as product differentiator: A lesson from Kuhne mustard

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It's chic right now to talk about 'green' marketing. Some companies do it by creating alternative versions of their products that are less harmful to the...

Link roundup: read & recommended between September 22nd and October 22nd

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Added to my Delicious bookmarks between September 22nd through October 22nd: 500 Internal Server Error - 500 Internal Server Error 5 Winning Post Ideas for...

Link roundup: read & recommended between September 16th and September 21st

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Added to my Delicious bookmarks between September 16th through September 21st: Foursquare Beats Twitter to Local Advertising Goldmine - Foursquare, however,...

Link roundup: read & recommended between September 9th and September 14th

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Added to my Delicious bookmarks between September 9th through September 14th: The Three Spheres of Web Strategy –Updated for 2009 « Web Strategy...

Link roundup: read & recommended between September 4th and September 9th

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Added to my Delicious bookmarks between September 4th through September 9th: Tuesday Tops for Brands on Facebook - MarketingVOX - Click-throughs for Facebook...

Link roundup: read & recommended between August 31st and September 1st

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Added to my Delicious bookmarks between August 31st through September 1st: HOW TO: Answer Tough Kid Questions - Whether you have children of your own, or...